The EC POWER booth at ISH 2017 closely followed the successful stand concept from ISH 2015. The design aimed to reflect the brand's objective, technical, and straightforward character through a two-story spatial concept with a prominent, frontal product presentation.
In addition to showcasing the established XGRI® combined heat and power (CHP) product line, the primary focus was on launching a new heat pump. A striking graphic featuring an 'A' with seemingly infinite plus signs was displayed to symbolize surpassing the 'A+++' energy class, enhanced by the graffiti-style slogan 'Pimp my Heat,' which I personally designed.
Behind the main product presentation area was a ground-level open networking space, equipped with additional exhibits and extensive schematic displays of exemplary hydraulic connections. A counter with direct storage access provided refreshments and snacks to attendees at the standing table groups.
Above, in the enclosed upper section of the stand, a lounge—served by its own bar and storage—created a relaxed atmosphere conducive to high-level business discussions, set apart from the fair's bustling environment.
For this edition of ISH, my involvement extended beyond stand design to include direct communication with the client, stand builders, and trade fair organizers, alongside managing logistics and cost control.
©ARTIST DESIGN
