As a well-coordinated team, one of Laborrotwang’s strengths was the ability to present complex concepts clearly and structured in so-called "Concept Readers" with relatively little time investment. We used this format to participate in pitches or proactively approach brands and cultural institutions such as museums with proposals.
One of the techniques that enabled the rapid creation of these documents was my drawings and concept sketches—often combined with 3D-rendered elements and collaged content from existing visual material.
During my time with Laborrotwang alone, a large number of these readers were created. Here is a small selection of representative examples developed for brands such as Adidas, Nike, and Odlo, as well as institutions like the House of History in Bonn and the Children's Museum in Berlin.
